Growers' growing media expenses have increased significantly in 2011. And these increases may not be over. A grower's actual price increase will vary greatly depending on their geographic location, the materials they use and the suppliers they buy from.

But across the board, growing media prices are up. There are three primary reasons for this, according to media manufacturers.
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In today's tough economic climate it's hard to convince customers that buying premium soil at a premium price is worth its weight in gold. You know customers will achieve better results when they use quality soil over the cheap substitutions found in big box stores. The challenge comes in communicating this to consumers. Garden centers have to hammer home that consumers will see healthier plants – from the roots up – when they choose to use quality soil amendments.
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Conrad Fafard Inc.’s brand revitalization is nearly complete. The growing-media producer’s new retail bags are starting to bloom in independent garden centers (IGCs) this summer. “Our retail packaging is our key marketing face to the consumer,” said Chris Sexton, Retail Market manager, Fafard. “The new bags are dramatic, distinctive and definitely differentiate us from our competitors.” Though the packaging has changed, contents inside the bag have not. “Gardeners can still count on the same tried-and-true ingredients and impressive results,” Sexton said.
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Growing-media producer Conrad Fafard Inc. has released a new germinating mix conveniently packaged in compressed bales. Fafard Young Plant Mix features superfine, stick-free, horticultural-grade peat, formulated for plug production and liner production including Ellepots®.
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Growing-media producer Conrad Fafard, Inc. is introducing a full line of groundbreaking mixes for commercial growers this spring that will change the way they grow plants by changing the way they fertilize. 
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